When international consumers buy New Zealand seafood, no matter where they are in the world, they can rest assured that the product in their hands can be tracked back through every stage of its journey in detail including:

• who handled it in-market
• how and when it was transported to market
• where and when it was stored after processing
• when and where it was processed, and
• the vessel that it was caught by.

This ability to track the product is made possible through a combination of legally applied certification, product and inventory control, and processing standards that the New Zealand seafood industry uses and respects.